Transcendence Project PBC™
The Platform for Human Alignment — powering pHood®, Attune®, GoldenThread®, and UnityCoin™. A conscious evolution through AI, intention, and incentive.
Executive Summary
Transcendence Project PBC™ is a public benefit corporation uniting AI, personalized wellness, and tokenized incentives to help people align their bodies, minds, and spirits. Through our three app pillars — pHood®, Attune®, and GoldenThread® — users are guided toward healthier choices, deeper self-awareness, and a sense of purpose. UnityCoin™ ties it all together, rewarding alignment with real-world value.
The Problem
Disconnection is the disease of our time. People are overwhelmed, under-nourished, emotionally dysregulated, and spiritually starved. Technology often amplifies these issues. Our health systems treat symptoms, not root causes. What’s missing is an integrated approach that rewards people for their effort to realign.
Our Pillars
pHood®
Tracks the relationship between food and biological balance. Users log meals, see scores based on nutrition science (e.g., PRAL), and earn UnityCoin™ for healthy behavior. Beta live at phood.us.
Attune®
A reflective journaling and mood tracking app powered by AI. Users explore their emotional patterns, deepen self-inquiry, and receive compassionate insights. Launching 2026.
GoldenThread®
Anchors users in ritual, presence, and meaning. Combines spiritual tools, journaling prompts, and resonance practices. A sacred interface for daily soul care. Launching 2026.
UnityCoin™
Our proprietary rewards layer, UnityCoin™ transforms daily effort into tangible value. Users earn for behavior like hitting nutrient goals, completing journaling streaks, or engaging in rituals. Coins can be redeemed for grocery savings, preventive health services, and soon, peer-to-peer exchanges.
Market Opportunity
- • Global wellness market: $4.4T+
- • Personalized nutrition: $24B by 2028
- • Mental health & journaling apps: $5.8B TAM
- • Preventive health incentives: $18B+ U.S. alone
Business Model
- • $40/month subscription (with phased UnityCoin redemption)
- • Marketplace commerce (55% gross margin target)
- • Affiliate & sponsor revenue through trusted partners
- • Token utility growth via partner integrations
Roadmap
- • 2025: Launch pHood®, UnityCoin™ live, 15K users
- • 2026: Launch Attune® + GoldenThread®, 75K ecosystem users
- • 2027: Fully-integrated Three Pillar platform, 200K+ users
Founding Team
Kevin Ruble
CEO & Guardian of the Vision
Serial entrepreneur, systems thinker, ESOP evangelist
Rob River
CTO / COO
Architect of alignment. Bridging spiritual clarity, AI systems, and purpose-driven engineering
Use Case Scenarios
pHood®: A Day in the Life
Sarah, a 38-year-old mom with two kids, logs her breakfast through the pHood app. The app calculates the PRAL score, hydration level, and micronutrient density of her meal. At lunch, she earns bonus UnityCoin™ for hitting her hydration and fiber goals. At the grocery store that evening, she scans her pHood card and applies $6.25 in earned rewards toward fresh produce.
Attune®: Emotional Awareness in Practice
Marcus opens Attune every morning after meditating. He logs his emotional state using color-coded prompts and short journaling inputs. The AI mirrors back emotional patterns and suggests a short breathing exercise and mantra. After 7 days of consistency, he receives a personalized reflection report and earns UnityCoin™ for his streak.
GoldenThread®: Spiritual Ritual Meets Real-World Rhythm
Alina uses GoldenThread each morning to light a candle, pull a guidance card, and reflect. On Sundays, she reviews her soul alignment log and sets a weekly intention. The app suggests rituals based on her energy patterns and life themes. Her commitment over 30 days grants her a rare UnityCoin™ boost.
UnityCoin™ Logic and Rewards Model
UnityCoin™ is a closed-loop rewards system designed to incentivize healthy, conscious behavior. It can function as a token or digital point that converts to cash-like value.
- Earn: Logging meals, journaling streaks, hydration targets, rituals, group challenges
- Boosts: Multiplier effects for consistency, integration across all 3 apps, verified health improvements
- Convert: Coins can be redeemed for grocery discounts, preventive care services, and merchandise
- Save or Spend: Users can hold UnityCoin™ for exclusive offers or spend it through our branded prepaid card
- Fiat bridge: Powered by Stripe Issuing and smart API integrations
UnityCoin™ is designed to evolve into a decentralized token in Phase 2, but will begin with a Stripe-integrated reward balance.
AI, Privacy & Architecture
The Three Pillar Platform is built with ethical AI and user autonomy in mind. We use OpenAI's LLMs in a secured containerized environment with zero permanent journaling data storage unless explicitly opted-in.
- Personalized AI feedback is stateless unless the user chooses to save it
- User data is encrypted and segregated by app
- All scoring engines operate locally before sending anonymized trend data to the core platform
- UnityCoin™ earnings are based on server-side logic to prevent client tampering
Competitive Landscape
| Platform | Nutrition | Mental Health | Spiritual Growth | AI-Driven | Behavioral Rewards |
|---|---|---|---|---|---|
| pHood / Attune / GoldenThread | ✅ | ✅ | ✅ | ✅ | ✅ |
| Calm / Headspace | ❌ | ✅ | ❌ | ❌ | ❌ |
| Noom / MyFitnessPal | ✅ | ❌ | ❌ | ❌ | ❌ |
| WHOOP / Oura | ⚠️ (biometric only) | ⚠️ | ❌ | ✅ | ❌ |
The Three Pillar Platform uniquely integrates all three human layers with rewards and AI, while competitors focus on only one dimension.
Impact & ESG Alignment
Transcendence Project PBC™ is committed to aligning with the principles of Environmental, Social, and Governance (ESG) responsibility. As a Public Benefit Corporation, our core mission supports long-term human and planetary well-being.
- Environmental: Encourages plant-forward eating patterns, reducing emissions associated with processed and animal-heavy diets
- Social: Promotes preventative health, emotional literacy, and spiritual well-being for underserved populations
- Governance: Built on open dialogue, equity participation, and transparent financial models—including ESOP pathways
Future initiatives include partnerships with schools and communities to offer UnityCoin™ subsidized food access and health education.
Why Gamification Works
The science is clear: people thrive on progress, feedback, and rewards. Our platform taps into intrinsic and extrinsic motivation systems to drive sustainable behavior change.
- Progress Loops: Nutritional scores, journaling streaks, and daily rituals create a sense of forward momentum
- Variable Rewards: Bonus UnityCoin™ boosts and reflections based on effort, consistency, and timing
- Psychological Anchoring: Users who log daily behaviors are more likely to stay aligned with long-term goals
- Social Validation: Team-based challenges and private leaderboards reinforce belonging and motivation
Rooted in behavioral economics, the system ensures that even micro-actions are noticed, rewarded, and integrated into lifestyle transformation.
UnityCoin™ Flow
The Three Pillar Platform is designed to reinforce positive behavior through a circular feedback economy. Below is the simplified token logic:
(nutrition, emotion, ritual)
(AI + rules engine)
(stored in wallet)
(groceries, rewards, P2P)
(for boosts, long-term access)
(healthcare, coaching, perks)
Each action feeds the system with anonymized data, reinforcing collective learning and unlocking future ecosystem intelligence.
We’re not building another app. We’re architecting a platform to realign the human experience—with tools that reward what matters most.